Em www.yournameontoast.com podemos pagar para ter uma torrada com a nossa inscrição, desenho, mensagem, publicidade, etc... a torrada não é enviada por correio mas "postada" no site com um link para o autor.
É um exemplo de como ideias ou actos aparentemente tolinhos podem ter uma projecção positiva quando postas ao serviço de fins nobres e concretos.
"Why would I buy toast when I can make some myself?
We'd recommend you do both. We love toast.
Here's why it works:
Your Name On Toast is a silly idea.
Silly ideas get talked about a lot. (You can help with this- please digg us, tell your friends or post us on your blog).
Lots of people come to the site.
Lots of people see your name on toast (your actual name...on actual toast)
You get lots of traffic driven to your site.
That's the idea anyway. It seems to be working pretty well.
Why are you giving all of the profits away to a brilliant charity?
Well, we'd like to make some money; that'd be nice, but we'd prefer to make the world a wee bit better."
